Google Play Will Start to Offer Gambling Apps Next Month
July 20, 2017
Android users in selected European countries will be able to wager real money on casino games and sports events through mobile gambling apps. This will be possible through the debut of Google Play gambling apps next month.
Google recently announced that its Play store will welcome gambling apps beginning next month and will cater to users in the UK, France, and Ireland. This seemingly easing nature of Google toward real-money betting is also a welcome change for many casino and sportsbook operators.
Sportsbook or daily fantasy sports operators, such as BetOnline.ag, Bovada, and Sportsbet.io, can get the most out of having an Android app of its services listed in the Play store. This includes the opportunity to reach out to a large mobile market.
Google gambling app policy
Google’s change of heart came as a surprise not only to the iGaming operators as the ban on gambling apps in the Play store was set up to prevent key issues.
One of the issues that the American multinational technology company prevents is underage gambling, and it constantly finds ways to address this growing concern in the age of modern technology. Another problem is the local gambling laws across different countries. A gambling app in the Play store could spell legal trouble for Google since it is reaching a global market.
However, there have been signs that Google is changing its stance toward real-money betting apps in the past years. In 2015, Google allowed DraftKings and FanDuel to release their apps in the Play store for the upcoming NFL season in that year.
Then just this month, certain iGaming companies and firms received an email from Google. The email stated that Google will change its policy on gambling apps for next month.
Andrew Daniels, Degree53 Managing Director, said:
“From the beginning of August 2017, Google will accept applications for the distribution of gambling apps within the Play store in the UK, France and the Republic of Ireland. At a later date, this policy change may be expanded to new regions and countries.”
To ensure that there are no rogue operators, Google requires developers of the app to have the proper license and other necessary documentations. These documentations must state that the developers or operators that own the app are licensed to accept players in the UK, France, and Ireland. The policy is somewhat the same with Apple.
If this move is successful, Google might consider opening the gates of its Play store in other jurisdictions for casino operators and developers.
Benefits for casino operators
Bitcoin sportsbook and daily fantasy sports operators can benefit from getting an app listed in the Google Play store. Google Play has millions of potential bettors that are browsing the catalogs of the online store. An operator can market its iGaming site to these bettors by having an app version of its sportsbook or fantasy sports site on the app store.