ICE London 2019 Highlights
Date Posted: February 8, 2019
Clarion Events’ ICE London, with the support and participation of various sponsors and partners, has once again brought together the global players in the online and land-based gaming industry. The London event, held at ExCel London, UK, ran from February 5 to 7, 2019.
ICE London 2019 kicked off with the opening of the exhibitors’ booths. Various companies started the day by meeting and greeting the guests, participants, and fellow ICE partners.
CoinPoint was among the exhibitors whose booth got a lot of visits. The company offered its “A to Z Blockchain Implementation” service smartly just through a poster. By scanning the QR code on the banner, guests could easily access a file illustrating how they could integrate blockchain into their businesses. This service even came with a free consultation with CoinPoint.
Another showstopper was SBTech. This reputable sports betting tech and platform provider introduced a major iGaming product called Exploding Jackpots. This gamification tool was revealed to be one which can give players a chance to randomly unlock “one or more potentially life-changing cash prizes across any sports bet or slot spin.”
Not to be forgotten is the ICE Vox which featured the “Boardroom” where panel discussions were held and the “Elevator” where presentations were staged. There was even the “Hive” where the “bar-style learning” conversations took place.
The iGaming exhibitions continued. Not surprisingly, NetEnt announced its new branded slots, like what it usually does every year at ICE. The game developer revealed two new titles: Ozzy Osbourne and Conan. Other game-makers also made quite a noise just like Scientific Games which set up a relatively large stand decorated with the company’s major offerings.
ExCel’s expo floor sustained its busy atmosphere up to the last day of the conference. Gaming Innovation Group flaunted its one-stop shop for iGaming that helps brands smoothly transition online for digital excellence. Fastplay captured the attendees’ interest with its platform that aims to reduce the risk of gambling addiction and excessive spending of money on betting. Of course, the day had to end in such a festive fashion, hence the “Fire & Ice Party” toward the conclusion of this year’s ICE London.
Other participants at the event couldn’t get enough of the gathering that’s why afterparties were held. CoinPoint, for one, threw an exclusive party called “Satoshi Vision iGaming Practices” which provided not only more time to celebrate ICE but also further networking opportunities.
— Denitza Alexieva (@DeniMagie) February 7, 2019