Red Bull Racing to Run Formula 1 with Aston Martin
September 27, 2017
Red Bull Racing will run the tracks of the Formula 1 races next season under a new name after long-time sponsor successfully became the title sponsor of the team. Fans of the team will see their favorite racers drive as Aston Martin Red Bull Racing.
Aston Martin as new title sponsor
The partnership between Aston Martin and Red Bull Racing started in 2016 when the two were working on the Aston Martin Valkyrie Hypercar. Aston Martin joined Red Bull Racing as an ‘innovation partner’ during this time.
Both companies looked to deepen and extend their partnership through a title sponsorship deal. Next year, the luxury sports car manufacturer will team up with the energy drink racing team to form Aston Martin Red Bull Racing.
Christian Horner, team principal of Red Bull, said:
“Our ‘innovation partnership’ with Aston Martin has been a pioneering project from day one. Having conceived and created the remarkably successful Aston Martin Valkyrie together in 2016, we extended our relationship this year and are now delighted to further strengthen the partnership and see the team competing as Aston Martin Red Bull Racing in 2018. In addition, more than 100 Aston Martin staff will service the new Advanced Performance Centre on our campus in Milton Keynes and it will allow us to collaborate further with Aston Martin on special, equally innovative, new projects.”
Aston Martin is using this opportunity as its first step in coming back to the Formula 1. The car manufacturer is interested in offering power units to the teams.
Andy Palmer, CEO and president of Aston Martin, said:
“Title partnership is the next logical step for our ‘innovation partnership’ with Red Bull Racing. We are enjoying the global brand awareness that a revitalised Formula One provides. The power unit discussions [in F1] are of interest to us, but only if the circumstances are right. We are not about to enter an engine war with no restrictions in cost or dynamometer hours but we believe that if the FIA can create the right environment we would be interested in getting involved.”
Red Bull Racing details
The Austrian-based racing team entered Formula 1 as a sponsor to Sauber from 1995 to 2004. In 2004, the energy drink company purchased Jaguar Racing from the Ford Motor Company. Red Bull Racing debuted in 2005 where it finished in 7th place in the Constructors Championship for the season.
Red Bull Racing found success in 2009 when it launched the powerful RB5 with Sebastian Vettel behind its wheel. The team placed 2nd in the constructors standing that year. Moreover, the team successfully took the first place for four consecutive years from 2010 to 2011.
This season, Red Bull Racing features the RB13 chassis and Tag Heuer 1.6 V6 t engine with Daniel Ricciardo and Max Verstappen behind the wheel. The racing team is currently in 3rd place in this season’s Constructor Championship Standings with 230 points as of this time in writing.